Irwin Raj
Head of Sustainability & Social Impact - Dentsu APAC
MAIN SKILLS
Strategy Development
Greenhouse Gas Accounting
Australia
India
Indonesia
Malaysia
Singapore
Cambodia
Hong Kong
Japan
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Philippines
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Taiwan
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Irwin's introduction

I am a sustainability advisor and purpose-driven leader with over a decade of experience supporting organisations through sustainability transformation. My work spans sustainability strategy and reporting, stakeholder engagement, impact investing, and climate action — all grounded in a deep commitment to driving meaningful change.

My career journey cuts across consulting, the built environment, and now the media and marketing sector at Dentsu.

I lead Dentsu Good, Dentsu’s global sustainability accelerator in the Asia Pacific. I am focused on helping brands embed sustainability into their strategies and communications, transforming them into a powerful engine for innovation and impact.

Top 3 pieces of advice to The Matcha Initiative (TMI) users ?
  • Start with clear goals and metrics.
  • Collaborate with and learn from others.
  • Adopt a long-term mindset with actionable steps.
How could you help TMI users ?

I'd be happy to review strategies and support brainstorming processes.

Expertise in the following
What brought you to sustainability?

My connection to sustainability comes from a blend of curiosity and the drive to make an impact using technical knowledge. I am a chemical & environmental engineer by qualification, and I love the idea of ties between science, technology, and creativity to solve technical issues. Plus, the idea of contributing to a healthier society and planet is both inspiring and urgent.

Which sustainable actions are you in charge of or have you implemented in your organisation?

I have worked on both forward-thinking strategies and reporting disclosures in many organisations. My consultancy background has allowed me to explore every aspect of sustainability in business.

Which challenges did you meet and how did you overcome them?

Shifting mindsets — be it among individuals, companies, or policymakers — can be tough. People often hesitate to adopt new approaches due to uncertainty or perceived costs.

I focus on storytelling and data to bridge this gap, showing the tangible benefits of sustainability practices through real-world examples and measurable impacts.

What are you most proud of?

One of the things I’m most proud of in my sustainability work is helping to bridge the gap between vision and action. It’s incredibly fulfilling to see ideas and strategies — whether it's a circular economy initiative, a renewable energy transition, or a community-driven conservation project — move from concepts to tangible results that make a difference.

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Sustainable Supply Chain & Logistic
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Local Community Involvement - CSR - Philanthropy
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Sustainable Buildings & Resilient Cities
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Corporate Governance, Mission & Strategy
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Responsible Marketing
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Carbon Management & Carbon Footprint
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Carbon Management & Carbon Footprint
Measure & Report
Carbon Management & Carbon Footprint
Goal Settings
Carbon Management & Carbon Footprint
Awareness & Training
Carbon Management & Carbon Footprint
Reduction Strategy Overview
Carbon Management & Carbon Footprint
Carbon Offset
Carbon Management & Carbon Footprint
Carbon Pricing