I came into sustainability through a mix of curiosity, conviction, and a recognition of a real gap in the market. I noticed that many organisations were appointing a single sustainability manager and expecting them to drive massive, organisation-wide change — often without the resources, support, or engagement needed to succeed. What particularly struck me was how often the technical side of sustainability was covered, while the human side — the engagement, the culture shift, the storytelling — was missing.

With my background in facilitation, communication and behavioural change, I realised that I could help bridge that gap. I could support sustainability managers and businesses by building internal buy-in, creating shared understanding, and transforming sustainability from a compliance task into a collaborative journey.

That’s really what sparked Impact Dragonfly — combining strategy with engagement to make sustainability something that people feel they are part of, not just responsible for.

As an organisation, we walk the talk — continually learning, staying curious, and exploring innovation in the sustainability space. This mindset is key to driving meaningful change within our own business and for our clients.

Starting off alone and building my network was one of the biggest challenges. Like many founders, I had a clear vision but limited connections in the space when I began. It took time — and a lot of showing up — to find my people. I leaned into collaboration, attended events, volunteered, and reached out to others doing good work. Slowly, I built a strong network of like-minded professionals who are now collaborators, clients, and friends.

I also had to learn to balance wearing many hats — facilitator, strategist, business owner — all while staying aligned with my values. The key was staying grounded in purpose, being open to learning, and celebrating progress, not perfection.

I’m most proud of staying motivated and committed, even when the climate crisis feels overwhelming or the political environment seems to be working against progress. It’s easy to feel discouraged in this space — but I’ve learned to focus on what I can influence: Celebrating the wins (big and small), and continuously showing up with hope, creativity, and determination.

Building a business rooted in purpose and helping others take positive action, even in the face of uncertainty, is something I’m truly proud of.