The Matcha Initiative
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I am a Partner at Continewm, participating in the business development of our HVAC energy saving technology. After 20 years in Thailand pushing my own company, Woodman, specialized in the distribution of green wood solutions for buildings, I joined the Continewm team to boost the worldwide awareness and sales of this Japanese hardware.
I am in line with the values of this amazing team moved by the desire to have an impact on some of the large environment issues we are facing.
Networking and advice - I will be a connector, happy to share my network and advice to the ones launching an initiative on the territories I know.
"I am nature defending itself". This sentence summarised what brought me to sustainability. This internal call to act, move, breathe for a larger fight that my own material needs. As a teenager, I was on the rainbow warrior in the port of La Rochelle battling ideas on ecological protests and the ways to handle them.
Through business, we turn environmental concerns into political impacts as we support changes among SMEs and large corporations. After fighting for 20 years for the use of wood in architecture and construction to replace aluminium or PVC, I jumped on another challenge which is to reduce the energy consumption of HVAC in commercial buildings to reduce bills and therefore carbon footprints.
Our daily task is to make energy consumption and savings easily understood to move to actions easily.
The main challenge is to overcome conservative ideas and habits.
To switch to a world where we preserve the living, we have to overcome what have been the rules for centuries but people are rarely attracted by change. So proposing a change require a unique ability for resilience.
Being permanent in my efforts towards sustainability despite difficulties to convert my believes into commercial successes.