Samuel Chauffaille
Managing Director AsiaPacific (excl. China) - Ecocert
MAIN SKILLS
APAC
ASEAN
Singapore
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Sam’s introduction

In 2003, I joined International SOS, world leader of medical and security assistance services and relocated to Singapore in 2008 where I have spent my life since. I held different regional leadership roles and I was a founding member of the Sustainability Committee and initially led the S (Social) part. I was also leading the Environment pillar, with a special focus on the Ecovadis certification.

I enrolled at SMU back in Sept 2020 and graduated from the Sustainability and Sustainable Business executive masterclass in Dec 2020. In July 2021, I joined a local singaporean startup H3Dynamics with the ambition to decarbonize the aviation industry! And since May 2023, I am now the managing director AsiaPacific for Ecocert, world leader in certification for organic products. I am also the Singapore Ambassador (volunteer) for Ecomatcher to help brands fight climate change, one tree at a time.

Finally, I am a French Trade Advisor and part of the Sustainability Committee to strengthen bridges between France and Singapore on this crucial agenda.

Top 3 pieces of advice to The Matcha Initiative (TMI) users ?
  • Identify a cross functional team with goodwill and commitment to start small Sustainability initiatives, but start somewhere
  • Influence the Senior Leadership on the benefits of Sustainability projects (business, HR, financials, etc..) in line with company objectives
  • Do not hesitate to ask help and advice around, there are lots of passionate people willing to support
How could you help TMI users ?

I can help TMI users, organizations and leaders who do not know where to start their Sustainability journey and want to make quick wins, especially on the Environment or Social pillars where I have several experiences.

I also can assist with the Ecovadis certification and its link to the business.

Finally, I can offer Ecomatcher solutions for any company that wants to make a visible Sustainable initiative for their clients or employees.

Expertise
Could you describe your current company? What do you do?

Ecocert is a French company, pioneer and world leader in certification for organic agriculture, textile, forestry, cosmetics and eco-products. Ecocert was founded by a group of local farmers and agronomy engineers 32 years ago and now has 1700 collaborators around the world. I have the pleasure of leading the team and business in the AsiaPacific region.

As market demand evolves, Ecocert is also now offering services around sustainable and ethical certifications (fair wages, child labour, modern slavery, community impact…).

Thanks to its stringent processes and high quality audits, the certifications issued by Ecocert guarantee and highlight the best environmentally friendly and socially conscious practices.

Finally, with its Training and Consulting branches, Ecocert provides suitable solutions to promote good environmental and societal practices, across all sectors, globally, with the main objectives of working towards a more sustainable world.

I consider Sustainability as a strategic business agenda and for having been in the shoes of a business leader, I fully understand it is hard sometimes to know where to start with such a broad yet critical topic like Sustainability. What it is exactly all about, how to drive change with people, where to find the right team to push initiatives, how to get internal stakeholders buy-in, what to focus on, how to find tangible partnerships outside the organization, what are the fast-changing regulations saying, how to use a plan decided at HQs far from the reality of a country/region, how to measure success, etc… 

All those questions are currently blocking some organizations and leaders here to move (faster) on the Sustainability tracks.

So based on my experience as a business and team leader and leveraging on my Sustainability knowledge, acquired both on the ground and in a classroom, I am extremely proud to be part of the Ecocert leadership team to provide real tangible solutions when it comes to working towards a more sustainable world.

Why did you choose to join Ecocert?

I decided to join Ecocert because their mission, their values and their goal fully aligned with my purpose at this stage in my career.

The brand Ecocert is highly respected in the organic world, as a pioneer and leader, and with 80,000 customers in their portfolio, this is a great testimony that Ecocert is a good company to work for.

They have ambitious objectives in the region, want to drive innovation and explore new markets, so very exciting challenges for me to work on.

For a few years now  I have been looking for my “Ikigai”, this Japanese concept of finding the balance between what you love (passion), what you are good at (profession), what you can be paid for (vocation) and what the world needs (mission).  With this role at Ecocert I strongly feel I found my Ikigai !

You led the Ecovadis certification process for your previous company: What were the motivations for such a sustainability project & Why Ecovadis?

My previous company strongly believed in the power of norms and standards that help achieving a higher degree of quality, safety, security… We were always ahead in terms of ISO certification, Data Security and Privacy, etc…

On the Sustainability front we were following the GRI standards but, as you know, they are self-declaration based. So, it became natural for our Senior Leadership to have our Sustainability policies and practices audited by an international organization leading recognized standards around Sustainability. It was important to be measured by experts in Sustainability against best-in-class companies, and useful to identify the areas where we were strong and those where we needed to work harder. We felt the timing was right in 2019 to get audited as our Sustainability Committee was in place for some time and there was increasing pressure from the business and from our clients to display strong Sustainability commitments.      

Since its founding in 2007, EcoVadis has grown to become the world’s largest and most trusted provider of business sustainability ratings with over 75,000 companies using Ecovadis certification services. Each company is rated on the material issues as they pertain to their company's size, location, and industry. Each company is assessed based on evidence and is provided with an easy-to-read scorecard. Additionally, the scorecards provide guidance on strengths and improvement areas, which the rated companies may use to focus their sustainability efforts and develop corrective action plans to improve their sustainability performance. So, it is an extremely easy to use audit system with clear actionable items and it was really the most relevant guide for my previous employer at the beginning of their Sustainability journey.

Could you tell us more about the process and the project team?

In terms of process and impact, the most important is really to have the full support from the Senior Leadership behind the company Sustainability agenda. It must come from the top and the top needs to show that it is a crucial topic for the business and its people. If there is no clear and on going commitment from Senior Leadership then internal buy-in will be longer to get, changes will be harder to drive and ultimately people involved will start to lose focus.

So, after our first audit where we did not score as expected, we regrouped with the Sustainability Committee and the Senior Leadership to drive a much stronger internal communication campaign with more visible initiatives, all driven from the top. A special Ecovadis taskforce was created, covering all key functions of the organizations. Time was set aside for those people involved to ensure there would be no excuse if tasks were not completed on time. All Group Exco members were aware and aligned to extend support. We provided regular updates to the Senior Leadership, and we knew we could get their quick advice when decisions needed to be made.

In less than 6 months, there has been tremendous progress made in the overall structure of our Sustainability agenda, policies, processes, communication, across all pillars. And the Ecovadis corrective action plan also really helped to focus resources and energy on the key areas, to prioritize tasks and to fine tune our strong areas.

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