Early 2021, I decided to build my own senior HR consultant / coaching practice, to get the best of both worlds and work with people with very different backgrounds, from different companies. 

I wanted to work with organisations that have sustainability in mind, think long term and question themselves about the impact they have. There are many ways to look at adopting a sustainable mindset, which is basically to make decisions that have a positive impact in the long run, for people, ecosystems and communities. And that’s how I use my skills in coaching and HR fields to help organisations and individuals develop in a harmonious and responsible way, mindful of their holistic footprint.

With Covid, organisations and individuals have really started to be more aware of the importance of these aspects.

• Focusing on the outcome more than on the daily tasks. If the direction and goals are clear, trust your people that they will do the right thing, even if it is not exactly how you would have done it yourself!

• Providing flexibility / Have a better balance for employees to offload some of the pressure and create space for them to recharge in a way that is the most effective for them. Make  shorter meetings, leave time in between back to back meetings, introduce a “no meeting half-day”, etc.. could be easy ways to implement that balance. Being flexible also means that you can adapt your thinking and decisions as conditions change, so remain aware of the context in order to adapt quickly.

• Listening to them (really listening!) to understand what type of support, help they need, what they are going through, so you can adapt your response to the situation (one size does not fit all). For example younger professionals might be more impacted and want to return to the office as this is an important space for socialisation, while other professionals might prefer to spend more time at home to avoid commuting or have time with their families. Whenever that is possible and makes sense, adapting your response will have a huge and positive impact on their engagement, and the quality of their work ultimately. Professionals question ( and  reshuffle)  a lot of their priorities. If they don’t feel their management and organisation are listening to them, this could  lead them to become highly disengaged or leave the company.

• Last but not least, good advice I got from my mum when I was younger: Treat others the way you would like to be treated. If you follow that rule, most of your decisions will be guided by fair and balanced principles.

The good thing probably with Covid, is that it has pushed companies to rethink their HR practices. It has changed the way organisations look at their people, how to (re)engage them, and how to support their leaders in doing so. 

These changes and adaptations span across all the steps of the employee life: from the recruitment process, onboarding, developing good (and useful) benefits, ensuring employees can grow and develop their career, to having a proper exit process. 

On top of these, a strong focus on well-being, resilience, flexible working practices but also health and safety developed over the past 2 years. It has definitely accelerated a trend that otherwise would have taken way longer. It also means it has put a lot of pressure on the HR professionals and leaders to be innovative, find solutions, pivot extremely quickly as situations were volatile, while continuing to deliver on their other missions… not an easy job for sure!

First of all, I would mention the culture and the values that your company stands for. Where do these come from, how do you embody them ? How do you help your employees to connect with them ? It all starts with the culture and values you promote, and then you adapt it to the different HR workstreams (Hiring, Talent development, Benefits, etc…).

An employee who is committed  is an employee that understands what they are doing, why it matters and how they can contribute to these values. It is critical to ensure a sense of belonging, trust and ultimately pride in the company the employees work for. 

I would take the analogy of “greenwashing”, if you are not serious about your culture and values, your employees (and larger ecosystem) will feel like what their company is doing is not very right, that it is not a true commitment, and they would lose trust. 

For example, you can’t say, on one hand, I care about my people and customers and on the other hand, imposing, for example, some very restrictive policies for WFH conditions, or not supporting maternity/parental leaves, medical bills for mental health, just to name a few … There is a disconnect that can harm your brand deeply. 

If you really want to engage in a sustainable approach (whatever is your field of activity), it has to come from the inner culture and from the top. “Walk the talk” and take a holistic approach. Experiment, be genuine, don’t over promise but be consistent. Ask for feedback and you will grow as an employer of choice.