Alya Annabi
Sustainability Change Agent & Founder - GreenPush
MAIN SKILLS
Education
Community Building
Employee Engagement
Singapore
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Alya's introduction

Alya is a multi-passionate entrepreneur, Positive Mentor, and engaging Public Speaker driven by her mission to empower change-makers to take action with a 'Positive Push.'

As the founder of Green Push, she works with companies to engage employees in sustainability through customised programmes that inspire positive change. At her core, Alya is a natural people connector and community builder, dedicated to creating spaces where individuals can collaborate and amplify their collective impact.

Through her mentoring, Alya offers actionable insights and encouragement to aspiring changemakers, guiding them to turn their ideas into real-world impact. As a public speaker, her keynotes can explore topics like Climate Action, Impact Entrepreneurship, and Climate Optimism, inspiring others to make a difference.

Alya is also an Earth shot Prize Official Nominator for 2025 - if you have an inspiring, inclusive, and impactful solution, feel free to get in touch!

Top 3 pieces of advice to The Matcha Initiative (TMI) users ?
  • Use YOUR voice, whenever you go because it matters. Share your opinion, educate people the best you can and always be open to new learning.
  • Work on your mindset, if you want to do something, well try! You never know what will happen until you give     yourself a chance.
  • Small actions lead to big impact. You simply have to start.
How could you help TMI users ?

Mentorship, advisory and introductions to my network!

Expertise in the following
When and how did you get interested in a more conscious living?

When I arrived in Singapore in 2018, I was shocked by the amount of single use plastic that was used on a daily basis. I felt overwhelmed by all the packaging that came each time I purchased something. So I decided to do some research online to see how I could change my habits and create less waste in my home and in the office. Fortunately, I discovered a lot of Facebook groups & information online to help me kickstart my sustainability journey in Singapore. Joining some eco-conscious communities in Singapore and having conversations with other like-minded individuals, helped me a lot to stay motivated and keep on growing and learning.

It was a long ‘test & learn’ process, during which I made some mistakes (we don't change habits overnight!) and that is why I decided to share everything I found out, all the tips, good practices, etc. to my friends & colleagues, during awareness talks and events. I have been working hard to raise awareness about sustainability by making small sustainable changes in my own life and sharing my experiences with others. Since I embarked on my green journey, I have been taking action to keep on spreading knowledge & inspire more individuals to start their own journey. From organising free workshops and holding sustainability talks, to creating a neighbourhood chat group to reduce waste & increase sharing amongst neighbours.

It took me months to realise that it was not about being perfect, but rather realise that we have a choice to make better actions & choices every day.

What triggered your decision to bring sustainability in the office? What were the different initiatives you implemented and how successful had they been?

After doing so much research online, I started sharing a lot about green practices & sustainability in general with my former colleague Carolin Barr (founder of susGain). 

In the previous company I worked for, we used to organise some "Lunch & Learn" talks in the office, to get to know our colleagues better. So we decided to take this opportunity to organise a presentation about how to embrace a more sustainable lifestyle in Singapore. With Carolin, we shared about our own experiences and what we were already doing at home. 

After the talks, we started initiating some ‘green initiatives’ in the office - such as adding a compost container next to the coffee machine to collect coffee grounds & tea bags, or nudging our colleagues in reusing plastic containers & metal cutlery when going outside for our lunch  breaks (to reduce our waste).

During the talks that we organised, we shared some of our best practices to reduce waste using the 5R (Refuse, Reduce, Reuse, Recycle & Rot). 

To that extent, we implemented a composting container in the pantry, to collect used coffee grounds & tea bags. We explained to our colleagues that instead of throwing the coffee grounds & their tea bags in the regular bin, they could just do the same in the container next to the coffee machine. We made it easy & accessible for them to start doing it.

After a few weeks, we designed and added a flyer to show to our colleagues what they could (or not) put in the compost container. Gradually, not only we saw coffee grounds & tea bags being added regularly, we  also saw some crushed egg shells, avocado, banana peels… being added to the compost. To manage the compost system and keep it simple, Carolin was bringing home the full container on a daily basis and added the food scraps to her community garden’s compost.

Furthermore, we started washing the plastic containers that came with our take-away food and reuse it for the next meal. By seeing this, more and more colleagues followed that habit and started re-using plastic containers and avoiding plastic cutlery (since we had metal cutlery in the pantry!). This way, we reduced our consumption of single-use plastic, and when we gathered over lunch time, some of us were bringing their own containers. 

Great team effort as everyone started to be conscious about not creating more waste when going out for lunch :-)

Can you tell us more about your company GreenPush?

Of course! When I embarked on my green journey, I learned a lot about sustainable living from various resources online and started sharing more and more about sustainability with my friends & colleagues during talks and events.

In 2020, I created a neighbourhood community group to nudge people into the habit of giving instead of throwing away. Little did I know that this community would grow so much, with 130+ participants and more than 3,400+ items that have been shared, donated, rescued or borrowed (and eventually saved from landfill).  

Also, I quickly realised how powerful knowledge sharing can be, as neighbours got more and more interested in implementing some green habits into their lives.

That’s how we ended up organising many knowledge-sharing sessions, from “Composting” workshops, Beach Clean-up events, “Tempe & Kombucha making” sessions, to Climate Fresks…and many more activities.

So after more than two years of animating talks & various green workshops and realising the power that communities can have to drive positive behaviour change, I decided to create GreenPush - ​​to inspire, educate, and engage the next generation of sustainability champions.

Our vision is to help employees make a difference in their workplace today so that they can create a better tomorrow. To achieve that, ​​we empower team members with knowledge, tools and resources to encourage sustainable behaviours and actions in every part of a business.

What are you most proud of?

I am a proud multi-passionate entrepreneur, working on projects that arealigned with my values. I am proud to have started a business that is alignedwith my values to keep on inspiring people to adopt greener steps by plantingseeds in their heads and helping them grow in their journeys.

At the end of the day, it’s not about convincing people, it’s aboutmaking them think. That’s why I use a positive approach in my sustainabilitytalks to share knowledge, open the minds and make them commit to starting withone action. It’s very fulfilling to receive positive feedback from people whostarted some green steps, and to witness some positive behaviour change.

That’s why I strongly believe in the power of communities. I am proud ofthe communities I founded in Singapore and Bali, as I can witness how bringingpeople together can help foster more collaboration and create an even biggerimpact.

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Green office
Eat & Drink at the office
Green office
Waste Management
Waste Management
Office - Meeting rooms - Printer Rooms & Others
Waste Management
As an Individual
Sustainable HR Practices
Employees Engagement, Development & Training