Alya Annabi
Founder - GreenPush
MAIN SKILLS
Education
Community Building
Employee Engagement
Singapore
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Alya's introduction

Alya is a multi-passionate entrepreneur working at the intersection of sustainability and personal growth. She founded GreenPush to help companies raise sustainability awareness in a fun and engaging way. Following her passion for personal growth, she founded Positive Push to empower women to take action on their vision & goals.

An Earthshot Prize Official Nominator and Ambassador for Unstoppable, Alya is also a dynamic public speaker and community builder. Her mission is simple: to inspire action and create spaces where individuals can grow, connect, and make meaningful change happen.

Top 3 pieces of advice to The Matcha Initiative (TMI) users ?
  • Use YOUR voice wherever you go, because it matters. Share your opinion, educate people the best you can, and always be open to new learning.
  • Work on your mindset. If you want to do something, well, try! You never know what will happen until you give yourself a chance.
  • Small actions lead to big impact. You simply have to start.
How could you help TMI users ?

Mentorship, advisory and introductions to my network!

Expertise in the following
When and how did you get interested in a more conscious living?

Since moving to Singapore in 2018, I’ve been dedicated to raising awareness about sustainability by making small, conscious changes in my own life and sharing my journey with others.

In 2019, I officially embarked on my green journey, taking action to inspire more people to do the same. From organising free workshops at home and leading sustainability talks to creating a neighbourhood community to reduce waste and encourage sharing with my neighbours, I’ve been committed to driving change from the ground up.

Over the years, I’ve gained the expertise and experience needed to create my own sustainability consultancy, GreenPush. Through my experience, I realised that sustainability isn’t about being perfect, but about making better choices every single day.

What triggered your decision to bring sustainability in the office? What were the different initiatives you implemented and how successful had they been?

After doing a lot of research online, I started sharing about green practices and sustainability with my former colleague Carolin Barr (founder of susGain).

At the time, in my previous company, we used to organise "Lunch & Learn" sessions to connect with colleagues and share knowledge. So, Carolin and I decided to take this opportunity to host a talk on how to embrace a more sustainable lifestyle in Singapore. We shared our personal experiences and the small actions we had already implemented in our daily lives.

Following these talks, we began introducing simple green initiatives in the office. We placed a compost container next to the coffee machine to collect used coffee grounds and tea bags, and encouraged colleagues to reuse plastic containers and metal cutlery when grabbing lunch outside to reduce waste.

To make things easier, we explained the concept of the 5Rs (Refuse, Reduce, Reuse, Recycle & Rot) and set up a composting container in the pantry. We showed our colleagues how simple it was to divert coffee grounds and tea bags from the regular bin into the compost. After a few weeks, we added a flyer to guide them on what could (and couldn't) go in the compost. Gradually, we started seeing not only coffee grounds and tea bags but also crushed eggshells, avocado skins, and banana peels being added. Carolin would then bring the full container home daily to add it to her community garden’s compost.

On top of that, we began washing and reusing the plastic containers that came with our take-away meals. As more colleagues saw us doing it, they followed the habit and started avoiding plastic cutlery too, since we already had metal cutlery available in the pantry.

Little by little, we managed to reduce our consumption of single-use plastic and create a more conscious and waste-free office culture. A true team effort! 😊

Can you tell us more about your company GreenPush?

GreenPush is an award-winning company on a mission to inspire, educate and engage employees to champion sustainability in organisations. We empower employees to take climate action in a fun & engaging way!

What are you most proud of?

I am a proud multi-passionate entrepreneur, working on projects that are aligned with my values. I am proud to have started a business that is aligned with my values to keep on inspiring people to adopt greener steps by planting seeds in their heads and helping them grow in their journeys.

At the end of the day, it’s not about convincing people, it’s about making them think. That’s why I use a positive approach in my sustainability talks to share knowledge, open the minds and make them commit to starting with one action. It’s very fulfilling to receive positive feedback from people who started some green steps, and to witness some positive behavioural change.

That’s why I strongly believe in the power of communities. I am proud of the communities I founded in Singapore and Bali, as I can witness how bringing people together can help foster more collaboration and create an even bigger impact.

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Green office
Eat & Drink at the office
Green office
Waste Management
Waste Management
Office - Meeting rooms - Printer Rooms & Others
Waste Management
As an Individual
Sustainable HR Practices
Employees Engagement, Development & Training