Once your strategy, culture and values are defined, communicate them regularly and find ways to engage your staff and wider ecosystem. Think regularity, think simplicity!

INTERNAL COMMS:

• Develop simple Employee Engagement survey (EE survey) to measure your employees satisfaction and expectation, and then measure your progresses with your employee engagement plan.
• Encourage your employees to speak up & brainstorm so you get honest feedback and maximise the number of ideas.
• Communicate during monthly meetings to your leadership team & your staff.
• Make some leaders/ employees accountable for reporting progresses. Graphic display of progresses (in the offices, or on your internal communication website, etc...) helps as a reminder.
• Set up a couple of internal initiatives, driven by motivated employees. One of them can be the set up of a Green Team (See our article on Quick Guide to start and develop a Green Team).

EXTERNAL COMMS:

• Define what are the internal initiatives you can communicate to the market (this will attract candidates who are like minded) and to your clients (more and more big clients are sensitive to the sustainable practices, when they do not already have questionnaires in place to measure their partners/ suppliers engagements in that matter).