The Matcha Initiative

Educate Consumers

Cost

EFFORT

IMPACT

Awareness is the first step to change habits:

Use canteen space to explain through posters your sustainable actions
Provide key figures
Explain the environmental impact of meat production and hence why its consumption should be reduced
Make recycling easy in your office canteen / restaurant (make sure that you provide general bins and recycling bins with adequate signage so that employees can properly dispose of plastic, aluminum and paper, along with their general trash)

If you have an on-site composter, don't forget a specific bin for organic waste.

50%

reduction in meat and sugar consumption would be necessary to help feeding a growing world population of 10 bn people by 2050.
(The Lancet)

~70%

of agricultural GHG emissions come from the production of ruminant meat.
(Mc Kinsey)

ADDITIONAL RESOURCES

Download the NEA food-canteen challenge to engage with your customers.