Optimizing packaging for sustainability involves a combination of strategic planning, material selection, design considerations, and operational practices. Here some steps that you can take:

• Choose sustainable materials such as recycled cardboard, paperboard, or biodegradable/compostable plastics and prioritize materials that are easily have a lower environmental impact throughout their lifecycle.
• Design packaging to be minimalist, using only the necessary amount of material to protect the product and optimize dimensions to minimize empty space and reduce transportation costs and carbon emissions.
• Explore options for reusable secondary packaging, such as containers or boxes that customers can return for refilling or recycling.
• Collaborate with suppliers to source sustainable packaging materials and explore innovative solutions throughout the entire supply chain, from production to disposal.
• Ensure compliance with relevant standards and requirements in your country / region to minimize environmental impact and avoid penalties.
• Regularly review and update your packaging strategy (continuous improvement) to incorporate new technologies, materials, and best practices.