A business angel (also known as an angel investor) is an individual or group of individuals who invest a percentage of equity in early stage or start-up businesses. As with banks, entrepreneurs need a strong business plan.  However, angel investors can offer different levels of funding and are usually more flexible than traditional banks. One of the benefits that some angel investors bring to the relationship is that they often act as mentors as well as providing seed funding and investment.

In Singapore today, there are many ways to find a business angel who specialises in sustainability, or to attract one using the green aspect of your business. What they are most interested in is making sure that the company is not greenwashing, but also that the company is not emitting too much CO2. These are the 2 main KPIs that investors are looking for.

Some business angels are SEC (Securities Exchange Commission) accredited. Being accredited by the SEC is a very good indicator of whether the business angel can provide funding to the company.

Other Reference links:

- Globis Insights - The Golden Rules for Pitching Sustainability to Angel Investors

- Living Labs federation