Because sustainability requires systemic change and an entire organisation to change, silos need to be broken down.
Create cross-functional teams:
While finance can enable internal decision-making through capital and resource allocation and monitor the company's financial performance, marketing and communications teams, which are at the heart of enabling the flow of business between internal teams and external stakeholders, can drive stakeholder management and build awareness through narratives.
Working closely with operations, risk management and product development teams will help ensure that the company's sustainability efforts are integrated into all aspects of the business.
Cross-functional alignment will also give teams a good overview of the issues that are material to the business, improve employees' understanding of the company's progress and challenges, and strengthen the narratives to stakeholders.
only 40%
of the bigger companies implement compensation schemes related to sustainability performance for leadership teams
(KPMG)
over 80%
of ESG investors and advisors are establishing dedicated in-house ESG teams
(Acuity)
References :
- Article Forbes - Greenwashing And Sustainability In Business Marketing And Communications
- Article Straight Times - To fight greenwashing and walk the talk, going for awards in sustainability helps: Amy Khor
- Entreprise Singapore - Improve your company’s value proposition and learn how you can develop marketing strategies to drive competitiveness and sales
- Sustainability marketing - sustainable marketing how should you use it and sustainable marketing
- Diligent.com - how to achieve effective cross alignment for your organization in three steps
SustainableSG was started in September 2018 to accompany companies, non-profit entities and government agencies to review and implement effective and sustainable corporate strategies. Our services include:
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ACTIVATE - DESIGN - ACCELERATE. Our expert consulting services and trainings help business leaders understand the complexities of sustainability, consider climate- and nature-related risks and opportunities to make informed decisions and alleviate the administrative burdens of:
We work directly with SMEs or collaborate with other sustainability consulting companies on specific projects. We are actively involved in networks of sustainability professionals who share knowledge with public and educate other professionals to bring awareness and accelerate the transition in Singapore and worldwide (incl. The Matcha Initiative, Climate Fresk, etc.).
Our unique strength stems from understanding sustainability from the risk management perspective, creating a business case and using financial reasoning to adopt sustainable business practices and decarbonize.
At Tulyā, we are accredited sustainability consultants holding certifications in GRI, SASB and TCFD (now IFRS-ISSB), and ISO 14064 GHG Lead Verifiers, alongside being Singapore Certified Management Consultants. We are dedicated to driving sustainable business development across industries through Sustainable Management Accounting.
We help MNCs with:
We help SMEs with:
